Press releases pg. 180
The Czech Railways and CEZ: The Rainbow Locomotive is departing - the first promotion train engine in the Central and Eastern Europe
CEZ Power Company became the first company in the Central and Eastern Europe to promote its product by means of a publicity train engine of the Czech Railways (Ceské drahy). Our railroads will see a "Rainbow Locomotive", which will be promoting the Rainbow Electricity generated by CEZ. This is a unique advertising project, not only within the Czech Republic.
10. 6. 2002
CEZ: A Ten Year´s Journey to the "Rainbow"
The Czech power provider CEZ is celebrating its tenth anniversary today. The company was established on 6 May 1992 by the Czech State Property Fund. It was one of the new entities emerging from the assets of Ceské energetické zavody (Czech Power Company). Its major focus became the production of electricity, which was then sold primarily to regional distribution companies.