CEZ virtual tour ReakTour wins competition


The virtual tour ReakTour was successful in two categories in the LEMUR competition, ranking first in the Digital Communication category and second in the Corporate Communications category. ReakTour is a unique virtual tour to the reactor available at the Temelín nuclear power plant information centre. Special virtual reality goggles instantly transport visitors to some of the most guarded areas in the country: to the reactor hall, the engine room, the control room, and the cooling tower. The LEMUR competition recognizes the best public relations projects which contain creative solutions, comply with industry ethics, and have a demonstrable positive impact on the client's business and reputation.